Tourism today is a trillion dollar sector involving the movement of over one billion tourists a year around the world and another five to six billion domestically.

In line with the 2013 United Nations International Year of Water Cooperation, the 2013 theme for World Tourism Day is Tourism and Water: Protecting our Common Future. As the most widely celebrated global day for tourism, it represents a unique opportunity to raise awareness of tourism’s role in water access and shine a spotlight on the sector’s contribution to a more sustainable water future.

This year’s theme highlights tourism’s role in water access and shines a spotlight on the actions currently being taken by the sector in order to contribute to a more sustainable water future, as well as the challenges ahead.